THE FRAGRANCE

Powerful, full of character and contrasts.

The fragrances by BALDESSARINI embody uncompromising elegance and have a strong character. They are all united by a distinctive fragrance signature with an unmistakable patchouli note.

COOL FORCE is an aromatic fragrance which revitalises the modern man with a dynamic effervescence and – combined with the typical masculine concentration of a BALDESSARINI fragrance in the base note – unites freshness and strength in a single composition.

Powerful, full of character and contrasts.

Top note

Bergamot
Cardamom
Myrtle
Rosewood

Powerful, full of character and contrasts.

Heart note

Water accords
Clary sage
Neroli

Powerful, full of character and contrasts.

Base note

Cedarwood
Sandalwood
Musk
Patchouli

THE DESIGN

THE DESIGN

Modern – puristic – classic – distinctive

Concrete has become a firm feature not only in architecture but also in interior design.

Concrete furnishings and decoration lend a cool, puristic and timelessly elegant design. This is also reflected in the packaging of BALDESSARINI COOL FORCE, the optical and tactile highlight of which is the rough concrete texture on the folded box.

The high-grade bottle made of frosted glass is showcased within the folded box. It feels heavy in the hand of the wearer – its cool elegance is immediately tangible. The bottle and folded box make an impression through pure understatement, coupled with modern elements of current lifestyle trends in the world of men.

THE RANGE

Baldessarini Fragrances - COOL FORCE Bottle
Bottle
Baldessarini Fragrances - COOL FORCE EAU DE TOILETTE
EAU DE TOILETTE50ml
Baldessarini Fragrances - COOL FORCE EAU DE TOILETTE
EAU DE TOILETTE90ml
Baldessarini Fragrances - COOL FORCE AFTER SHAVE LOTION
AFTER SHAVE LOTION90ml
Baldessarini Fragrances - COOL FORCE DEODORANT STICK
DEODORANT STICK75ml
Baldessarini Fragrances - COOL FORCE SHOWER GEL
SHOWER GEL200ml

THE CAMPAIGN

THE CAMPAIGN

The DNA of the BALDESSARINI Fragrances brand, interpreted as the fragrance for the modern man – that’s BALDESSARINI Fragrances COOL FORCE. Nothing describes the essence of the brand better than the singular claim “SEPARATES THE MEN FROM THE BOYS”.

COOL FORCE describes the contrast between freshness and strength. In this sense, the fragrance reflects precisely what drives the ambitious men of today.

Theirs is a life full of contrasts: they are expected to be strong and energetic and to demonstrate their masculinity, yet other situations demand cool, daring and style.

BALDESSARINI COOL FORCE has been created for modern men whose unique character is an inspiration to others. They are fully in command of their luxurious, forward-looking lives, and they always meet the challenges of our times.

THE TV ADVERT

BALDESSARINI COOL FORCE

Back to the roots - the BALDESSARINI brand is emphasising its origins and its unique claim “Separates the men from the boys”.
“Separates the men from the boys” is therefore not just a claim, but also the lived reality of the brand-feel.

The spot impressively underscores the claim and sets an exclamation mark in fragrance advertising.

The supremely confident BALDESSARINI man chooses the direct route to reach his goal. He is unerring in this.

With this new communication, BALDESSARINI consistently and clearly gets its original message across and focuses on its core – in a slightly over-the-top and ironic way, as is typical of the brand.