THE FRAGRANCE

A fragrance like a firework of elegant treasures – fascinating and captivating

BALDESSARINI ULTIMATE is the fragrance that endows every move with determination and exudes vibrant energy.

Totally startling and utterly exciting: BALDESSARINI ULTIMATE is an extraordinary sensory experience. The spicily metallic freshness of the Peruvian pink pepper tree in synergy with bergamot citrus presents a brilliant opening crescendo, that contrasts with the masculine leather harmony of the base note.

An interplay of vigour and distinctive warmth.

A fragrance like a firework of elegant treasures
– fascinating and captivating

TOP NOTE

Peruvian pepper tree
mandarin orange
bergamot

A fragrance like a firework of elegant treasures
– fascinating and captivating

HEART NOTE

Freesia
magnolia
jasmine

A fragrance like a firework of elegant treasures
– fascinating and captivating

BASE NOTE

Resina labdanum
incense
amber
patchouli

THE DESIGN

THE DESIGN

Eternally up to date

The flacon is captivating with its striking and puristic design language. It captures stylistic elements that are reminiscent of a high-quality men's chronograph – a symbol of timeless elegance, success and masculinity.

Moreover, the men's chronograph represents the element of time and the ultimate moments in life, thus reflecting the essence of the fragrance concept. It comes packaged in an impressive box that combines a warm woven-leather look with cool metallic silver at the top.

The orange accents that are encountered in the colouring of the interior of the packaging constitute an effective stylistic element. The powerful orange heralds the intense fragrance experience to come.

THE RANGE

Baldessarini Fragrances - ULTIMATE FLACON
FLACON
Baldessarini Fragrances - ULTIMATE EAU DE TOILETTE
EAU DE TOILETTE50ml
Baldessarini Fragrances - ULTIMATE EAU DE TOILETTE
EAU DE TOILETTE90ml
Baldessarini Fragrances - ULTIMATE AFTER SHAVE LOTION
AFTER SHAVE LOTION90ml
Baldessarini Fragrances - ULTIMATE DEODORANT STICK
DEODORANT STICK75ml
Baldessarini Fragrances - ULTIMATE SHOWER GEL
SHOWER GEL200ml

THE CAMPAIGN

THE CAMPAIGN


Self-confident masculinity, uncompromising elegance, ultimate moments


BALDESSARINI ULTIMATE – the highest benchmark

Living life in the fast lane, always in search of the superlative quality moments. While demanding a great deal and capable of indulging all his senses to enjoy life. Projecting a powerful profile, standing out and rising to peak performance. Competing with others and growing from the experience. BALDESSARINI ULTIMATE is a fragrance very much like a superlative – no compromises. The BALDESSARINI man has an ultimate lifestyle, for he discerns the truly ultimate moments and savours them to the full. He sets standards and is always a winner.

“Take time for your ultimate moments“

The BALDESSARINI Fragrances brand continues to develop: A new face that personifies BALDESSARINI was brought in for the BALDESSARINI ULTIMATE campaign. A man with power, character and coolness. The key visual against the backdrop of a mega city emphasizes: Here stands a man at the epicentre of his own life. His gaze is focused, forward-facing – dynamic, utterly direct. True to the campaign slogan "Take time for your ultimate moments".

THE TV ADVERT

BALDESSARINI ULTIMATE stands for luxury, reinterpreted

Today's world is moving faster and faster and time is the new luxury. Not possessions are in the forefront, but rather moments that you will never forget. The spot of the campaign takes into a world of super-class. The breathtaking view of a stunning metropolis, adrenaline

flows through veins with an acceleration from zero to 100 and enjoy the beautiful life. Ultimate moments feel exactly like that and the spot of BALDESSARINI ULTIMATE captures these moments like a flash.